fractional cmo · heart-led marketer · let go studio
I build marketing engines for companies where mission matters.
Psychedelic brand finding your footing or looking to scale? Mission-driven founder who needs a senior marketing brain without the full-time price tag? Startup with great players but too little direction? I’m here to help.
work with me
VIA LET GO STUDIO
Friday Performance Labs
Weekly campaign review, red flag ad-hoc reviews, cohort-based optimization
Performance Marketing
Full-funnel Meta campaigns, including conception, creative development, execution, and optimization.
Fractional CMO
Strategic marketing leadership, embedded in your team. Roadmap, positioning, execution oversight.
INDEPENDENTLY
Audit & Strategy Sessions
Focused working sessions on your funnel, messaging, or channel mix. Priced per session or as a package.
Project Work
Scoped and priced upfront. Campaign strategy, launch planning, lifecycle buildout, positioning.
Fractional CMO
Ongoing embedded marketing leadership. Your de facto marketing lead, strategy through execution.
Not sure which is right? Let's figure it out together →
what i bring
PERFORMANCE MARKETING 🤳
Strategy & campaign architecture
Creative development: copy, static, video, and native
Execution, testing & ongoing optimization
Budget management ($7MM+ managed across roles)
Hands-on experience across Meta, Google, TikTok, Reddit, Snapchat, CTV, Spotify, and LinkedIn
LIFECYCLE & CRM 🫂
End-to-end funnel design across email, SMS, on-page, and concierge
Segmentation, personalization, and behavioral triggers
A/B testing at scale (and actually doing something with the results)
Platform experience: MailerLite, HubSpot, Customer.io, and more
Retention-focused thinking baked into every acquisition play
CONTENT ✍️
AI-friendly blog & pillar content strategy
Full-stack email marketing: development, execution, and optimization
Audience-specific messaging & channel strategy
Execution across multiple CMS platforms (and zero CMS platforms, when necessary)
PR & external comms- hundreds of placements, millions of impressions
STRATEGY & LEADERSHIP 💪
Full-funnel architecture across two-sided marketplaces and regulated categories
Team building and mentorship (teams up to 10, promoted to leadership)
Fractional CMO and client-facing strategic advisory
Budget ownership and cross-functional stakeholder management
The person who connects the dots when everyone else is heads-down
my work
CURRENT
Let Go Studio
Marketing agency for psychedelic & wellness brands
CLIENT SUCCESS DIRECTOR
Highlights
One client generated 700+ leads at $2 CPL via Meta.
Build end‑to‑end journeys: ad → landing → nurture/retargeting → conversion.
Develop unique lead magnets that engage new users and excite clients, including PDF downloads, quizzes, and info sessions.
Strategy + execution: small team, high impact.
Clients include both established and emerging brands across legal psychedelics, non-profits, and events/conferences.
Investment marketplace for SMBs, built 0-1
Mainvest
2019-2024
Highlights
Grew business ecosystem <100 → 15K accounts; supported $1MM+ monthly investment inventory.
Launched omni-channel lifecycle flows (on‑page, SMS, email, concierge).
Grew our investor email list from 2k-500k+, developed email strategy and design, and experimented at scale
Ran continuous A/B tests; promoted winning messaging into evergreen playbooks.
Developed a consistent content & SEO strategy.
Secured hundreds of press hits (incl. Yahoo, Business Insider) → millions of impressions.
Built & led 6–10 person cross‑functional team; 2 promoted to leadership.
DIRECTOR MARKETING COMMUNICATIONS
2024-2025
Leapcure
Highlights
Oversaw $5MM+ annual performance budget across 8+ platforms (Meta, Google, Reddit, TikTok, programmatic, TV).
Maintained stable CAC while supporting 5–10% MoM patient pipeline growth.
Cut reporting time –75%; increased campaign launch velocity +50% via process & automation.
Provided strategic support across sales & marketing; mentored new performance and content hires.
Built collateral (case studies, white papers, creative) for recruitment and BD conversations.
DIGITAL MARKETING
Clinical trial recruitment for rare diseases
Claudia's Bake Shop
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Juniver
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Salem 400+ Committee
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Shiru Cafe
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Claudia's Bake Shop 〰️ Juniver 〰️ Salem 400+ Committee 〰️ Shiru Cafe 〰️
additional projects
about me
I’m a full-stack, general athlete marketer with 10+ years of startup and marketing experience. I do best in heart-led environments: whether it’s access to psychedelics or community-based finance, I infuse my work with genuine pride and alignment. Happy to talk through the long version with ya, but here’s the gist:
I spent 5 years building Mainvest, a small business investment marketplace, as the Director of Marketing Comms, and it was the experience of a lifetime. It was a 0-1 situation during which I, a scrappy, couple-years-out-of-college Community Manager, built a full-stack marketplace marketing department focused on growth and retention across two distinct audiences.
When Mainvest shut down, I was devastated, and took some time off. (Everyone should take some time off at least a few times in their career.)
I spent a year at a clinical trial recruitment company taking a breather and focusing in on performance marketing with large-scale budgets, and left when I felt the corporate world was just a little bit too soul-sucking.
Now, I’m working on Let Go Studio, born from the minds behind Tricycle Day. We’re a marketing agency specializing in responsible and effective Meta campaigns for psychedelic and wellness brands. It’s a dream come true.
talk to me about salem, ma | psychedelics | drag race | the west wing | succession | your dog | music
ready to build something?
I have capacity for a small number of fractional clients right now.
Let's figure out if it's a fit.